![]() ![]() Khushalii Kumar) Song | Whistle Baja 2.0 Song | Jo Mujhe Deewana Kar De Song | Tabahi Song | Srivalli Song | Meri Jaan Song | Meri Tarah (Feat. #KUTTI MOHABBAT SONG MOVIE#Anirudh has seen the video and Vijay has approved it too, from what I heard.Latest Bollywood Songs Pushpa The Rise Part - 01 Movie | Gangubai Kathiawadi Movie | Jhund Movie | = Movie | Gehraiyaan Movie | Badhaai Do (Original Motion Picture Soundtrack) Movie | Atrangi Re Movie | Defcon 1 Movie | Shershaah Movie | BellBottom Movie | Easy On Me Movie | Top New Hindi Songs Mast Nazron Se Song | Pyaar Karte Ho Na Song | Dhokha (Feat. ![]() “Mr Logi (one of Lokesh Kanagaraj’s Associates) was in charge of the lyric video and he was the one who came up with the concept of a hybrid of lyric and music video. When they put out a tweet saying, ‘Get ready’, we weren’t ready! Appo dhaan output eduthutu irrundhom,” laughs Sivaprasad, who is thrilled that the team of Master is happy with what they delivered. We had to add the styling elements to it, and the final version was sent only at 4:32 pm, less than 30 minutes before the video was released. We sent another sample on the release day at 11 am, which was only 90 per cent complete. “We sent an incomplete version a night before the song’s release for corrections. ![]() We worked round the clock for the last four days.”The deadlines this studio worked on is a story on its own. “It required such a number because there were many layers such as college, and characters. ![]() The team which worked on this project consisted of 20 members, belonging to departments from animating to final rendering, he tells us. #KUTTI MOHABBAT SONG SOFTWARE#We use software such as Blender and open-sourced tools unlike the usual ones like Maya and Max.” The stylising part was done with our own customised toolset. So they are 3D objects shaded to look like pencil sketches. The Master team gave us creative inputs and we implemented it technically,” adds the proprietor of the studio which also headed projects for films such as Urumeen and Pokkiri Raja.Talking about the creative aspects, Sivaprasad says, “In the time span we were given, it was impossible to actually shoot the hand-drawn sketches in stop-motion for five minutes. “We had photos that were inserted in such a way to not deviate from the main concept. Since the film is college-themed, we incorporated elements such as whiteboards, markers, rulers, and benches,” says Sivaprasad. For example, for the line that talks about hatred, someone giving a speech to spread hatred was used as a caricature. “They gave us the lyrics and explained what they wanted for specific lines. It might look like a stop-motion 2D video done with hand-drawn artwork, but it’s actually done using 3D technology.”Interestingly, Sivaprasad’s team was given the project just ten days ago. Usually, lyric videos are text-based, but we wanted an animated one. Speaking to us about the project, Sivaprasad says, “We had previously worked with Lokesh on Maanagaram and he came to us once again needing a new concept for a lyric video. The 3D visualization and animation studio’s recent work is the lyric video of Kutty Story from Vijay’s Master that has been sung by Vijay himself. Remember the scenes in Puli involving lilliputs? How about the head that moves around in Kaashmora? Or perhaps the world-cup from Thittam Pottu Thirudura Kootam, the Thalapakatti biriyani ads? Did you know that the Jaguar car from Maanagaram was actually a Skoda car in most of the shots that were digitally revised to look like a Jaguar? The graphic rendition and pre-visualization for these films was done by Sivaprasad Velayudham’s company Realworks Studios, which is based out of Coimbatore. ![]()
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